This is a really clever idea! The digital equivalent of adding $2 to your bill to make a donation to charity at the grocery store checkout.

If you’re a Rogers/Fido customer, simply text “help” to 733 and $5 is charged to your Rogers/Fido bill and donated to the Red Cross International Disaster Relief Fund. 100% goes to charity.

With the disaster going on in the Philippines right now, there’s no better time to do this, and they’ve made it ridiculously easy, so why are you still siting here reading this? :)