Parmy Olson, Forbes.com:

2012 is shap­ing up to be the year when the glow sur­round­ing Apple‘s mobile prod­ucts sud­den­ly got dim­mer – first from the tech­nol­o­gy press, now from a sur­vey. Accord­ing to recent research by Boston, Mass.-based Strat­e­gy Ana­lyt­ics fewer people who own iPhones are planning to replace them with newer models from Apple, marking the first decline since Apple released the iPhone in 2007.

This is a rather myopic viewpoint that assumes “loyalty” is measured solely by how many people are upgrading to every new iPhone and iPad product as it comes out.

By that standard, I guess almost every other electronics manufacturer must find “loyalty” slipping as well. I have a friend who hasn’t bought a new PS3 in five years — I guess his loyalty to the PS3 is slipping, even though he spends hours on it every day and buys new games every month.

I know a lot of people who are still perfectly happy with their iPhone 4 or iPad 2. It does what they need it to do and still runs the latest iOS version and the vast majority of the apps on the App Store.

To me, that demonstrates even more loyalty to a product — sticking with what works and makes you happy rather than always jumping on the shiny new thing, whether its a newer iPhone/iPad or a device from someone else.